Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2103)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1940)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3667)

Industry Events (387)

Market Research (1195)

Retail (4293)

Sales / Customer Development (156)

Senior Leadership (1519)

Shopper / Trade Marketing (116)

Supply Chain / Logistics (200)

Oh, Brother: seeking a branding bromance | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Megan Haynes

Montreal-based Brother, producer of printers and scanners, had a problem. Many people used its products, but not a lot of people really knew the brand, says Victoria Salvador, senior marketing manager at the company. Past campaigns really focused on the product, she says, rather than the overarching brand.

http://strategyonline.ca/2014/10/27/oh-brother-seeking-a-branding-bromance/
 

Post Response